Privacy Notice

We are committed to handling personal information responsibly, transparently, and in accordance with applicable privacy laws. This Privacy Notice explains how we collect, use, disclose, retain, and protect personal information when you interact with THEEAIR.

THEEAIR – The Executive AI Roundtable™ is a business division of Activate & Implement LLC. References to "THEEAIR", "we", "our", and "us" throughout this Privacy Notice refer to Activate & Implement LLC in connection with THEEAIR's website, advisory services, executive programmes, and related activities.

This Privacy Notice applies to personal information collected through:

• the THEEAIR website;
• contact forms and enquiries;
• advisory engagements;
• executive workshops and roundtables;
• strategic partnership enquiries;
• newsletter and insight subscriptions;
• event registrations; and
• other interactions with THEEAIR.

This Privacy Notice does not apply to third-party websites that may be linked from our website.

Depending on how you interact with us, we may collect the following categories of personal information.

Information You Provide

This may include:

• Name
• Job title
• Organisation
• Business email address
• Telephone number
• Country or region
• Professional biography
• Information contained in enquiries or correspondence
• Other information you choose to provide

Professional Information

Where relevant to an advisory engagement or enquiry, we may collect information relating to your organization, governance priorities, AI initiatives, regulatory readiness, or business objectives that you voluntarily choose to share.

Event and Programme Information

Where you register for one of our programs or events, we may collect information necessary to administer your participation, including accessibility requirements, dietary preferences, speaking information, and partnership interests where applicable.

Technical Information

When you visit our website, certain information may be collected automatically, including:

• IP address
• Browser type
• Operating system
• Device information
• Pages visited
• Referring website
• Date and time of access
• Website usage information collected through cookies or similar technologies

We collect personal information directly from you when you:

• complete a contact form;
• request information;
• enquire about advisory services;
• register for an event or workshop;
• subscribe to executive insights;
• enquire about strategic partnerships; or
• otherwise communicate with THEEAIR.

We also collect limited technical information automatically through cookies and similar technologies.

We use personal information to:

• respond to enquiries;
• communicate regarding advisory engagements;
• administer executive programmes and events;
• deliver requested information;
• send executive insights where requested;
• manage business relationships and service delivery;
• improve our website and services; and
• meet legal, regulatory, and record keeping obligations.

Where required by applicable law, we process personal information based on appropriate lawful grounds, including consent, contractual necessity, legal obligations, and legitimate interests.

THEEAIR works with boards, executive leadership teams, and senior decision-makers on matters involving AI governance, privacy, cybersecurity, enterprise risk, regulatory readiness, and organizational transformation.

Information shared during advisory discussions, discovery conversations, or executive engagements is handled with professional discretion and used only for legitimate business purposes consistent with the reason it was provided.

We do not sell personal information.

We may share personal information with carefully selected service providers who assist us in operating our business, including providers of:

• website hosting;
• website analytics;
• scheduling services;
• payment processing;
• customer relationship management;
• event administration; and
• professional advisory services.

These providers are only given access to information necessary to perform their services and are expected to protect that information appropriately. Please note that these third-party platforms have their own privacy policies and practices. 

We may also disclose personal information where required by law.

Because THEEAIR serves organizations internationally, personal information may be transferred to or accessed from countries outside your country of residence, including the United States and other countries where our service providers or business partners operate. Where international transfers occur, we take reasonable steps to ensure appropriate safeguards are implemented in accordance with applicable privacy laws, which may include standard contractual clauses, adequacy decisions, or other legally recognized transfer mechanisms, depending on the circumstances. Where required by law, we will also take additional steps to protect the information transferred.

We retain personal information only for as long as reasonably necessary to:

• provide requested services;
• maintain appropriate business records;
• comply with legal and regulatory obligations;
• resolve disputes; and
• enforce our agreements.

In practice, we generally retain:

• contact and enquiry records for as long as needed to manage the relationship and for a reasonable business record period thereafter;
• advisory and engagement records for the duration of the engagement and for a period thereafter as required for legal, contractual, or recordkeeping purposes;
• event and program records for as long as necessary to administer the event and address follow-up obligations; and
• marketing subscription records until you unsubscribe or withdraw consent, unless we must keep limited records for compliance purposes.

Retention periods vary depending on the nature of the information, the purpose for which it was collected and applicable legal requirements.

While we take reasonable steps to safeguard information, no method of transmitting or storing information electronically can be guaranteed to be completely secure.

Right to Know

If you would like to know which personal information we have about you, please send an email to hello@theeair.co. We will only have the information that you have provided us to use to contact you or process service related to your request.

For example, if you fill in an opt-in form with your email address and first name for the purpose of staying connected and receiving updates from us, all we will have about you is your first name and email address.

Right to Rectification

You can send us a request to update the information that we have about you.

Right to Deletion

If you would like us to delete the personal data that we have, you may contact us and we will remove it for free.

Our website uses cookies and similar technologies to:

• ensure the website functions correctly;
• understand website performance;
• improve user experience; and
• analyse website traffic.

You can control or disable cookies through your browser settings. Please note that disabling certain cookies may affect website functionality.

Our website may contain links to external websites operated by third parties. We are not responsible for the privacy practices or content of those websites and encourage you to review their privacy notices before providing personal information.

We may update this Privacy Notice periodically to reflect changes in our services, legal obligations, or business practices. The most current version will always be published on this page together with the date it was last updated.